Project case

Pizzamaru Express (i12 Katong)

Singapore · Fast-casual dining environment

About the project

Pizzamaru i12 Katong presents an energetic fast-casual setting through green, red and yellow accents. Bright branding, a visible preparation area and ORDER and COLLECT signage make the service frontage easy to understand. Timber framing, edge seating and a graphic cityscape mural give the compact dining strip character. The gallery includes the shop environment alongside preparation and dining footage.

A reading of the space

Design approach

A clearly framed counter brings service and brand identity together. Visibility into preparation adds activity, while colour and graphics continue into the dining area. Timber details balance the saturated palette, and seating along the edge gives a compact footprint a defined place for a quick meal.

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